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Tasks in the Creative Process What are you trying to express? What is the theme? What is the purpose or meaning to the world. II The Method of expression:
III Design:
The Plan or Composition.
The Visual Elements Design builds from an awareness of the Visual Qualities that comprise all visible, material things. Space Line Shape or Form Texture Tone Color Mass Contour Illumination Size The visual elements do not occur alone but are inter-related. The Design Elements
Design Elements: Design elements describe
the effects which occur when visual elements are placed together in
any way.
Rhythm: The effect of units repeating at a particular rate or interval. Dominance: The apparent emphasis of one form or color or another element. Opposition: One movement or direction meets an opposing movement (vector.) Confusion: Two many different forms or directions: It produces a general strangeness or lack of clarity in a composition. Field: The space that surrounds or encapsulates a certain form. Quality: The essential type which characterizes an element. such as, line quality: curving, angular, energetic, textured, colored, heavy, etc. See web page devoted to pattern making in design: Repetition: The repeating of any element. A certain element is repeated, such as, vertical lines; rounded forms; the color brown, etc. Alternation: A sequence in which two or more elements are repeated in a sequence. Inversion: The mirror image of a
form or a negative version in repetition.
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